Arts management as concise or diffuse activity - value orientations of arts managers between culture and business, ideology and pragmatism
Culture Sciences Leuphana University Lueneburg Lueneburg, Germany
Arts manager positively identify, negatively abject or neutrally encounter a broad spectrum of values when being in the business of managing the arts. With this presentation I will sketch out a preliminary typology of values that guide the activities of arts managers. This presentation is based on concepts such as alienation, commercialization, bureaucratization, and entrepreneurship (cf. Marx, Adorno, Peterson, DiMaggio, Brooks, Bell, Boltanski and Chiapello, and Broeckling). Not all these concepts - especially not the early ones ? have been applied to value orientations of arts managers. However, these concepts seem to provide an important framework for the guiding principles in arts management between, pro- and anti-capitalistic attitudes, and art world conventions and business conventions. Value differences between arts managers and artists are sometimes distinct, sometimes blurred. Even differences between artists and arts managers are often unclear due to the personal amalgamation of the tasks (functions of art production, art management, and art distribution are often executed by the same person). The presentation postulates a system of dominant values that guide arts managers (and often artists) in their work. These hypotheses are a first step to an empirical test about guiding value orientations of arts managers and about potential dissent with other important participants in the same art worlds.