The Tsunami-Factor: A Natural Disaster acts as a moderator of the strength of intention-behaviour relations in the field of money donations
Institute for Social Sciences, Sociology and Empirical Social Research Unit University of Stuttgart Stuttgart, Germany
The study reports the empirical test of three hypotheses on the temporary enforcement that happened to effects of intentions on actual behaviour concerning individual money donations when the Tsunami disaster took place in December 2004 (what we call "the Tsunami-factor"). Our empirical research utilizes data of two German panel surveys (each with two waves of telephone interviewing) conducted in 2004 and 2005. The results of several robust logistic regression estimations show a temporary and event specific enforcement of the intention-behavior relation in the field of money donations caused by the Tsunami disaster. In addition, when modifying the analysis by taking response latencies into consideration, our statistical results reveal that people having both highly accessible and strong intentions (in times before the catastrophe occurred) are even more likely enforced to donate money than others.