9th Conference European Sociological Association

RN18 Sociology of Communications and Media Research

2009-09-05 11:00:00 2009-09-05 12:30:00 Saturday, 5 September 11:00 - 12:30 Europeanizing Globalizations II Building AA, AA.325

The Media Construction of Europeanization in the Context of Tendentious Modernity

The Media Construction of Europeanization in the Context of Tendentious Modernity
Professor Constantin Schifirnet
Faculty of Communication and Public Relations
National School of Political Science and Administrative Studies,
ROMANIA
e-mail cschifirnet@yahoo.com

Abstract
The goal of this paper is to broaden the knowledge of the process of Europeanization through media in a society which has had a different modernization trend than many of EU member states. This is what has come to call tendentious modernity.
Focusing the Romanian case, the paper discusses how the relation between modernization and Europeanization has changed till today.
In the first part it is analyzed the Europeanization in relation with the requests of citizens regarding the construction of the European space in every country and at EU level. The object is identifying Romanians' requests regarding Europeanization and the channels to transmit and acknowledge these requests.
In the second part I study the mass media as an important agent in expressing citizens' problems related to the Europeanization process, to the degree in which mass media reflect the projects, governmental or other social actors' projects regarding the Romanian society's Europeanization.
The third part examines mass media as an agent of Europeanization in the process of transition from the tendentious modernity of Romanian society to structural modernity of the European community.
The example of Romanian society shows that the construction of European identity can succeed through the national identity, and that the mass-media reflect various images, conceptions and points of view about the Europeanization.
Key words: Europeanization, identity, mass media, society, tendentious modernity