9th Conference European Sociological Association

RN30 Youth and Generation

2009-09-05 11:00:00 2009-09-05 12:30:00 Saturday, 5 September 11:00 - 12:30 Spatiality and Subculture Building II, Auditório B2.03

The Impact of Local in Two Global Subcultures: Hip-Hop and Metal in Estonia

The impact of local in two global subcultures: hip-hop and metal in Estonia

Lii Araste and Maarja Kobin

Tallinn University
Institute of International and Social Studies
Centre for Lifestyle Studies

Subcultures play an important role in today's youth cultures. Local scenes (whether national or regional) are part of international subcultures. In the other hand, the local determinations play an important role in shaping the global subcultures which have been imported. In the time of information technology the global subcultures have expanded its grasp so that small marginal groups have an opportunity to present themselves internationally and that peripheral youth can participate in international subcultures.

The focus of this paper is the global impact to the locality and local identities and vice versa - the impact of local determinations, social and cultural needs, to the imported global subcultures (the process of glocalization). The paper investigates two local music scenes and subcultures: hip-hop culture in a small province town named Rakvere in Estonia and Estonian metal subculture. The aim is to investigate how the youth in these two subcultures evaluate the local scene in relation to the international subculture level and how they evaluate the impact of international subculture to their local subculture.

The paper draws on empirical research, altogether 26 open-ended interviews and participant observation, conducted in Rakvere hip-hop scene and Estonian metal scene.

Keywords: subculture, glocalization, hip-hop, metal, information technology.