9th Conference European Sociological Association

RN07 Sociology of Culture

2009-09-05 09:00:00 2009-09-05 10:30:00 Saturday, 5 September 09:00 - 10:30 Culture and Power Building II, C4.06

Performing the Enterprising Self - Cultural Hegemony in Times of Uncertainty

Understanding hegemony only as master-slave-concepts ? in categories of manifest relations or rankings ? is no more sufficient. To open up the analysis and descriptions of (pre-)dominance, cultural dimensions are coming into focus. This perspective provides new possibilities for including productive dimensions of power, to investigate resistance and obstinacy or to understand varieties of hegemony. Following present diagnoses and prognoses of sophisticated-liberal societies, subjectifying techniques are self-control and self-regulation. A hegemonic form of subjectifying is the Enterprising Self.
In our presentation we advance the Enterprising Self from two perspectives. By understanding the body as a mediator of social life we firstly ask how the Enterprising Self appears in bodily performances. In a second step we discuss the Enterprising Self as a form of cultural hegemony (Laclau/Mouffe). Based on these two perspectives we discuss how cultural hegemony is localized and "partially fixed" on bodies. Using the example of managers and physicians we stress how hegemonic body practices are provoked.