9th Conference European Sociological Association

RS16 Russia and Its European Identity

Cultural identity of Russia

The image of Russia both in the West, and in the East, acts as the factor of the international attitudes and the interactions of cultures development, our local worlds appears more closely and connect with a greater world, the ethnic and cultural identification processes are crossed at the glocalization. Social designing of an image of the country supposes an hierarchy of cultural identifications, plays a role of the mirror reflecting images of the Other. The democratic values, social partnership, the consent borrows the certain place in the definition of image of Russia by opinion of other countries. But the practical implementation of these principles involve the complicated social problems and contradictions. Long cooperation and good neighbourhood can suddenly be overturned by a unreasonable politics as the Soviet history suggests. High position of cultural identity in hierarchy of the identities is designed by the respect of cultures distinctions. The travel enables deep understanding of cultural identification, its domination above ethnic. Cultural identification is an establishment of the spiritual interactions among themselves and the group or the country, an experience of feeling of an accessory to national identity, instead of to separately taken ethnic culture. The all-European cultural identification is most widespread among the youth, the formed people and the Russian-speaking (e.g. in Belarus). It is impossible to jump through culture, to be closed from the West or the East, the North or the South. The reflection of a social context requires code switching in interethnic and international interactions which influence each other in cultural evolution of the Russian society, while a withdrawal from a repressive mode is necessary, too. Based on the successful interaction of the cultural, ethnic and so-cial strategies the effective international and interethnic interactions will be possible and a positive cultural identification of Russia will be possible to form.