9th Conference European Sociological Association

RN18 Sociology of Communications and Media Research

2009-09-05 11:00:00 2009-09-05 12:30:00 Saturday, 5 September 11:00 - 12:30 POSTER SESSION Building AA, AA.329

Internal communications against the economic crisis - the case of a financial organization in Portugal

Effective internal communications in an organization can range the economic crisis. 53 interviewees in a financial organization demonstrate that internal communications (television channel and intranet) have a positive impact on their engagement in the organization. Live broadcasts with in-the-moment Q&A successfully links everyone in real time to an interactive network for sharing information and knowledge. Webcasts and on line videos facilitate interaction: creating sense of community among employees as well as sense of connection with the organization by providing clear line of sight between individual and business goals. Employees tend to value the importance of communication during a crisis. This study demonstrates the strategic value of internal communications to the organization also preventing misinformation about the economic downturn.