9th Conference European Sociological Association

RN02 Sociology of the Arts

2009-09-05 09:00:00 2009-09-05 10:30:00 Saturday, 5 September 09:00 - 10:30 POSTER SESSION Building II, C6.10

Attitudes of Young Artists toward Public: Communication vs. Romantic Paradigm

The presentation will analyse attitudes of young artists towards their work of arts and public. Tension between artist and public is created through educational system. Quality of artistic education system - art schools and art academies - in Lithuania is positively evaluated by experts, while artistic subjects in general education system is still based mainly on Romantic paradigm of art. Contradiction between two images of art - communication and reality sui generis - puzzles formation of creative society and positioning of creative industries.
The research of young artists was carried out for analysis of their professional integration. Graduates of Vilnius Academy of Arts were interviewed about their professional carrier and attitudes within five years after graduation. It is interesting to notice, that a lot of young artists indirectly show their identity with Romantic paradigm of art. While professors stress importance of context, communicative and critical aspects of art, the research showed that longer studies were related to bigger risk to have romantic image of art.
Tension between work of art evaluation criteria and conceived customers' (purchasers, public) expectations is seen even more in applied arts. Attitudes of existing or prospect public are less important than those of other artists or art critics. Distance between artist and public is seen in artists attitudes to present-future evaluators. Eternal value of art seems to be much more important than present demand. Such attitude contradicts image of art as a form of social critics stressed in Academy.
The presentation is based on an empirical research and will analyse various artist-public relation determining factors.