9th Conference European Sociological Association

RN05 Sociology of Consumption

2009-09-04 09:00:00 2009-09-04 10:30:00 Friday, 4 September 09:00 - 10:30 Contested Foods Building II, C5.01

Butter in, butter fried, butter on top: Change of food habits and social network relations

Abstract for ?Sociology of Consumption? workshop at European Sociological Association (ESA) conference in Lisboa, Portugal, 2.-4. September 2009.

Butter in, butter fried, butter on top: Change of food habits and social network relations

In Denmark, there is a strong tradition for public nutritional communication campaigns and advice, but there is an equally strong tendency not to take cultural differences into account when planning and implementing such efforts. Thus, efforts at communicating nutritional messages usually do not take into account neither how food is embedded in everyday life nor what the resources of the consumers in question are. To change food habits is very difficult. Food practices are mostly taken-for-granted routines, closely tied up with social relations. In a qualitative empirical project, we have studied the food habits and the understandings of healthy food in Danish Pakistani families, sampled according to illness in the family and job in health care. The main argument of the paper is that the reproduction as well as the transformation of food practices is embedded in the social networks of the food practitioners as one important part of the multirelational organisation of food practices. Hence, the analysis of the nutritional changeability of food habits in relation to social networks is done from a practice theoretical perspective.