"Ethnic" Media and Ethno-cultural Media Landscape in the Post-Soviet Russia
Centre for Analyses of Social-Political Processes, Institute of Sociology, Russian Academy of Sciences Institute of Sociology Russian Academy of Sciences Moscow, Russia
In post-soviet Russia national, regional, ethnic, cultural and other expression of diversity has grown last two decades. The Mass media play the essential role in defining of the public discourse about ethno-cultural diversity in contemporary Russia. There are some speeches and cognitive strategies, which greatly influence on people perception of the information about ethno-cultural diversity represented in the Russian mass media: headlines of publications, speech and cognitive strategies, local meanings and so on.
I argue that ethno-cultural diversity is produced, reproduced and perceived in the Russian society both the mainstream media and "ethic" media. However activity and the role of "ethnic" media are differ from the role of media in the classical immigration countries (wherethe tradition of ethnic media is long enough).
I would like to discuss what role "ethnic" media play in contemporary Russia both in co-operation with the mainstream media in representing of ethno-cultural diversity of Russian society and the role of "ethnic" media in life of ethnic communities. My presentation will be based mainly on case-study of "ethnic" media in Moscow, first of all on analysis of expert opinions (leaders and representatives of ethnic organizations of Moscow; producers of "ethnic" media) and analysis of Moscow mainstream media about ethno-cultural diversity.
In the focus of the presentation: describing of the most active "ethnic" media; how media outlets reflect different needs of ethnic minorities; the dynamic between "ethnic" media and their audiences; the role of ethnic media in every-day life of ethnic communities; the role of ethnic media in (re)production of minority identities; the influence of "ethnic media" on integration of minorities and how it promotes cultural pluralism in Russian society.