Social impact of top managers in the performing arts
Faculty for Culture and Media Megatrend University of Applied Sciences Belgrade, Serbia
The contribution of arts managers to issues of satisfaction of social needs and cultural developmet, relating to the field of artistic production and consumption, and the transitional state as an increasingly important sponsor of public arts, are perceived as important issues in Serbia lately. Through valuing performing arts in relation to socially stimulating activities and making independent judgements of artistic quality, arts managers are important. They shape artistic and esthetic policy, thus creating artistic climate, also influencing articulation of country cultural policy .
Human resources management represents the most important part of any organization in the new millenium, especially so in the sensitive area of Arts Management, where emotions, creativity, ideas and artistic performances are in the centre of any activity. The role of arts management is vital in providing smooth and successful flow of artistic sucessful careers and performances.
This paper discusses key issues relating to the aesthetics of social policy, drawing on a study by the author of the professional and creative identities of top arts managers in performing arts. New political and social goals, established in the transition country, require holistic existant and modified policy of Arts Management, even more so facing global recession. As arts improve the quality of life in general, creating richer social enviroment, the world of performing arts needs highly specialized and extremely flexible and cooperative management, in case to be able to create and perform, to be able to influence artistic and social development of the society.