9th Conference European Sociological Association

RN05 Sociology of Consumption

2009-09-05 15:30:00 2009-09-05 17:00:00 Saturday, 5 September 15:30 - 17:00 Case Studies Of Consumption Building II, C5.01

Wine consumption in semi-public daily life Porto

The city of Porto has semi-public physical spaces specifically dedicated to the consumption of wine. They are different semi-public contexts, each with distinctive features, whether in terms of physical structure, clients and roles, or in terms of the social and symbolic dimensions stemming from the wines there offered. This paper focuses on a sociological approach to the daily wine practices of individuals in a social context.

The role played by wine consumption in the vast array of daily socio-cultural practices, intersected with a diversity of (pre)dispositions for action ? specifically related to the type of consumption itself, the mode of consumption, the place where wine is consumed and the occasion/time in which it is consumed. Consequently, we will analyse the consumption of wines bearing in mind social differentiations, since tastes and habits of individual consumers, which are socially constructed, reflect on wine consumption in terms of the wine chosen and places selected to have a drink.

All this is associated with, among other factors, to lifestyles. But it is also associated with the very world of daily life, to which certain places where wine is consumed belong. Taverns, cellars, restaurants and elitist clubs are the elected spaces for the study of these dynamics.

Our reflection is thus centred on the consumption of wine as a differentiated and/or distinctive social practice.