Music 2.0. Some insights regarding the Portuguese scenario
Research OberCom - Portuguese Observatory for the Media Lisboa, Portugal
The presentation aims to provide an overview of emergent music consumption patterns in Portugal, paying special attention to the relationship between new information and communication technologies (ICT's), network interoperability of media and contents and the increasing trend for digitization.
To put music into an historical perspective, the presentation first notes the key moments in the field of reproduced music more generally in order to indicate specific ways in which the experience of music has changed over time.
After that the presentation charts how music consumption patterns are changing towards a greater degree of multiplicity and complementarity of practices, between offline and online worlds (crossmedia). Based on digitisation and networking, music is becoming more fluid and part of everyday life in a multitasking mode.
These are the main features of a paradigm shift to a new musical era, the so-called Music 2.0, based on wider background that we can call Web 2.0.
The empirical approach to Portuguese consumers has been made possible by data analysis of "Network Society" study from 2008 (OberCom - Portuguese Observatory for the Media) and was complemented with statistical information provided by entities in the Portuguese music field, including the AFP (Portuguese Phonographic Association and the IFPI (International Federation of the Phonographic Industry).
But data also shows that these new forms of music consumption are not distributed evenly across the entire Portuguese population. The adoption and domestication of such dematerialized consumption in daily life is felt with greater degree in the younger population. That is to say, the social agents that grow currently involved in a network system of digital media (the internet generation or digital natives) characterized by social representations, practices (diets media) and mediation technologies radically different from the radio generation or the television generation.