9th Conference European Sociological Association

RN18 Sociology of Communications and Media Research

2009-09-03 13:30:00 2009-09-03 15:00:00 Thursday, 3 September 13:30 - 15:00 National or Transnational Symbols? Building AA, AA.325

Construction of the President´s image in the internet: comparative analysis of Russian and USA conditions

Construction of the President?s image in the internet: comparative analysis of Russian and USA conditions.

In the modern world, any government needs to communicate with its society any way it can. On the one hand, people want to know how the authorities work, on the other government tries to keep power as long as possible. Internet ? isn?t latest invention, of course, but people, heretofore, have heard politicians very distinctly. Now day internet communities, social networks became a real part of social life of ordinary citizens. As we think, the first powerful attempt to use internet as one of the major part of political communication was the Mr. Obama?s election: video and text blogs, news, on-line donate system and even sounds and pictures for mobile phones! It?s a small revolution indeed.
Russian President Mr. Medvedev didn?t use something like this in his election, but he has started his video blog too. He has official web site with news and a lot of media content. Ordinary Russians discuss political problems in internet forums, blogs and comments to the news. And as we think, there is place to build particular new perception of usual problems. So, we try to understand and analyze image of president in the internet: what it is; how it built-up; what is the ways and instruments to change it.
Our methodology is the content analysis of the internet resources and secondary analysis of internet communication earlier researches by Russian, European and USA research centers.
This research is a part of my thesis work in Russian State University for the Humanities (RSUH), Moscow.
It is comparative analysis: we explore Russian President Mr. Medvedev and USA President Mr. Obama?s images, try to find general and individual. We put forward hypothesis: President?s internet image is a cross point of two ways of image building. The first way is the official one: official president?s web site and other resources, any official information like news, press-releases etc. Another way is the social one, vox populi: forums, comments, social networks, blogs, unofficial web sites etc. Accordingly, cross point of these two streams is our ?image?.