Environmental concern: Empirical analyses on measurement approaches and attitude structure
Faculty of Social Sciences University of Mannheim Mannheim, Germany
When reviewing research articles on environmental concern and environmental behaviour, one can be irritated by the sheer magnitude of different attitude scales and measurement approaches. Surprisingly little attention has been paid to the conceptual and statistical connections between the different scales. To facilitate the comparison of different studies´ results, some influential scales for the measurement of environmental values and attitudes are compared empirically in this paper. In a German survey, four pre-existing scales were queried: Inglehart´s materialism / postmaterialism scale, the NEP scale by Dunlap et al. (2000), an attitude scale in the tradition of Maloney and Ward, developed by Diekmann and Preisendörfer (2000), and an object-specific scale measuring attitudes towards waste recycling. The scales are analyzed regarding their respective correlation with environmental behavior and the interrelation of the different measures using structural equation modeling.